Development of activities on use of exhibition objects at Street of the Far East as part of the WEF

• Metlyaeva T.V.

  Tatyana V. Metlyaeva/ Vladivostok State University of Economics and Service Vladivostok. Russia

o date, permanent and traveling exhibitions can be the business cards of a single organization
or brand, as well as the whole region. In addition, exhibition activities are one of the most effective ways to
support small businesses. Thanks to this, the industrial potential and the most promising business opportu-
nities are demonstrated. Participation in exhibitions is one of the most effective methods of conducting
marketing events, demonstrating new products and achievements in the market, choosing business partners
and investors, concluding long–term contracts and analyzing the competitive environment.
Keywords: exhibition, exhibition activity, image of the territory, exhibition pavilions, event events.